Rebates on healthy foods purchases can influence what put in their grocery carts, a study found. People spent 9 percent more on fruits, vegetables, non-fat dairy and other healthful foods when they got a 25 percent rebate on them.
Source: http://www.npr.org/blogs/thesalt/2013/03/18/174667020/cash-back-on-broccoli-health-insurers-nudge-shoppers-to-be-well?ft=1&f=1006
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