People tend to hate to lose stuff they already own. This trait, known as the endowment effect, is likely handed down to us by evolution, since it is visible cross-culturally as well as in non-human primates. However, new research suggests certain cultures place a brake on this evolutionary trait, whereas capitalistic societies put it on steroids.
Source: http://www.npr.org/2013/12/26/257394308/are-we-genetically-inclined-to-be-materialistic?ft=1&f=1007
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