BuzzFeed Quizzes: What Data Set Do You Belong To?

A scroll through your Facebook News Feed will turn up BuzzFeed quizzes about what Harry Potter character you are. Ad Age reporter Kate Kaye tells NPR's Scott Simon what BuzzFeed's doing with all the quiz data.

Source: http://www.npr.org/2014/03/01/284338543/buzzfeed-quizzes-what-data-set-do-you-belong-to?ft=1&f=1020

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