For TV Advertisers, A Hunt For Live Audiences

Advertising deals for the upcoming television season are now being negotiated. Jeanine Poggi, TV reporter for Ad Age, says that in an era of time-shifted viewing, advertisers are in hot pursuit of the people who watch TV live.

Source: http://www.npr.org/2014/05/29/317127235/for-tv-advertisers-a-hunt-for-live-audiences?ft=1&f=1020

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