Sad Men: How Advertisers Are Selling With Emotion

Advertisers want to appeal to your heart, not your head. The rise of "sadvertising" may have you weeping (and buying products) for now, but the tears are likely to stop when the ads feel forced.

Source: http://www.npr.org/2014/05/31/317686788/sad-men-how-advertisers-are-selling-with-emotion?ft=1&f=1020

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