'Audience Measurement': How Networks And Critics Are Wrestling With Numbers

This year's Television Critics Association press tour found networks pitching hard for the view beyond overnight ratings. But getting the right number isn't the end of the issue.

Source: http://www.npr.org/blogs/monkeysee/2014/07/22/334048059/audience-measurement-how-networks-and-critics-are-wrestling-with-numbers?ft=1&f=1008

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