Up to 1 billion people in emerging markets will buy mobile phones in the coming years, and many will use them in lieu of a computer. While this might seem a natural opportunity for Apple, it may be a struggle for the tech giant to land these new customers.
Source: http://www.npr.org/blogs/alltechconsidered/2013/01/28/170462372/as-developing-world-goes-mobile-can-apple-make-the-sale?ft=1&f=1019
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