In his new book,
To Sell Is Human, Daniel H. Pink describes how access to information has empowered buyers and dramatically changed the sales landscape.
Caveat emptor ? buyer beware ? is still good advice, Pink says, but so is
caveat venditor ? seller beware.
Source: http://www.npr.org/2012/12/31/168132488/death-of-the-predatory-salesman-these-days-its-a-buyers-market?ft=1&f=100
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