When Audiences Go To The Movies Out Of Moral Obligation

Community groups rally around movies like 42 to prove to studios that a market exists for big-budget films with black leads. But does this approach work?

Source: http://www.npr.org/blogs/codeswitch/2013/04/19/177987787/when-audiences-go-to-the-movies-out-of-moral-obligation?ft=1&f=1045

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