Bob Mondello says a G rating used to mean "general audiences." Now it means a movie for kids, and that means kids are less likely to be interested in them than they once were.
Source: http://www.npr.org/blogs/monkeysee/2013/06/06/189189054/when-g-movies-are-for-kids-do-kids-avoid-g-movies?ft=1&f=1045
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