Local Kentucky TV Station Wants To 'Un-Hype' The News

Sick of the hype that desperate local TV news programs use to try to draw viewers, a station in Louisville, Ky., is making a bold promise: If news isn't breaking at that moment, the station won't call it breaking news. It is part of a new compact with viewers and advertisers not to hype the news.

Source: http://www.npr.org/templates/story/story.php?storyId=207458062&ft=1&f=1020

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