Move Over Vodka; Korean Soju's Taking A Shot At America

It's the top-selling spirit in the world, but you've probably never heard of it. That's because Jinro soju does less than 5 percent of its sales in the U.S. Now, they're looking to expand that presence ? by a lot. "We want to be in every store," says one marketing manager. "That's our main goal."

Source: http://www.npr.org/blogs/thesalt/2013/09/22/224522548/move-over-vodka-korean-sojus-taking-a-shot-at-america?ft=1&f=1008

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