Among gamers, there's a great schism between the casual players who poke away at their cellphones and hard-core devotees who pound at controllers and keyboards for hours at a time. Game makers are trying hard to target both thriving groups.
Source: http://www.npr.org/blogs/alltechconsidered/2013/11/22/246747168/hard-core-and-casual-gamers-play-in-different-worlds?ft=1&f=1006
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