Stores Are Snooping Into Your Smartphone

Retailers have used various techniques to analyze in-store buying behavior, such as surveys, video surveillance, and buyer reward programs. Some stores have been tapping into the technology in smartphones to track shoppers' actions. New York Times reporter Quentin Hardy discusses how they're doing this and what information they can gather.

Source: http://www.npr.org/2013/11/22/246734543/stores-are-snooping-into-your-smartphone?ft=1&f=1019

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