Psychology tells us that waiting for an experience can boost our happiness, as can talking about the experience afterwards. That's one reason food pilgrims seem to be queuing up and Instagramming it.
Source: http://www.npr.org/blogs/thesalt/2014/09/09/346848776/why-food-pilgrims-will-wait-four-hours-for-a-taste-of-the-sublime?utm_medium=RSS&utm_campaign=us
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