In Video-Streaming Rat Race, Fast Is Never Fast Enough

As more and more Web users turn to streaming video services like YouTube, a new study shows how impatient those users are. The first of its kind, the UMass study suggests load times of more than 10 seconds can drive away more than 50 percent of viewers.

Source: http://www.npr.org/2013/01/10/168974423/in-video-streaming-rat-race-fast-is-never-fast-enough?ft=1&f=1008

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