Brooklyn-based Vice Media has gone from a small Canadian magazine to figuring out the holy grail of media: how to capture an international audience of aloof 18- to 24-year-olds. From magazines to the Web to film, Vice's CEO says, "We do it weirder, and we do it younger, and we do it in a different way and in a different voice."
Source: http://www.npr.org/2013/04/05/176283885/pushing-traditional-limits-vice-smacks-of-contradictions?ft=1&f=1020
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