How Scholastic Sells Literacy To Generations Of New Readers

Scholastic began as a four-page magazine for high schoolers in 1920. Today, the publisher of Clifford the Big Red Dog, The Magic School Bus, Harry Potter and The Hunger Game, has grown into a $2 billion business, and one of the biggest children's book publishers in the world.

Source: http://www.npr.org/2013/07/15/202373886/scholastic-reaches-a-new-generation-of-young-readers-online?ft=1&f=1008

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