London Bookseller Forgoes Big Profit On J.K. Rowling Book

After it was revealed that J.K. Rowling was the real author of Robert Galbraith's The Cuckoo's Calling, the price of a signed first edition jumped to more than $1,500 on sites like eBay. London bookshop owner David Headley could have taken advantage of that soaring value. Instead, he kept the price of the 250 signed copies he had at the cover price ? about $26.

Source: http://www.npr.org/2013/07/22/204422687/last-word-in-business?ft=1&f=1006

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