Pedal Power To Horsepower: Toys Point Toward Future Of Cars

Toy cars ? from pedal-powered roadsters to Matchbox and Hot Wheels sets ? are more than just child's play. Kids' preferences in their toys can point towards future automotive trends, like a growing fondness for eco-friendly cars, and licensing deals can build brand loyalty at a very young age.

Source: http://www.npr.org/blogs/monkeysee/2013/07/09/199085090/pedal-power-to-horsepower-toys-point-towards-future-of-cars?ft=1&f=1020

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