An online video spot for HelloFlo breaks the familiar mold of cheesy tampon commercials in a clever way. Ad watchers say it's a reflection of the open, transparent conversations spurred by social media.
Source: http://www.npr.org/blogs/alltechconsidered/2013/08/02/207392165/tampon-marketing-gets-real-for-the-social-media-age?ft=1&f=1006
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