It used to be called the "vanity press," a name that carried a sniff of derision. But Lynn Neary reports that self-publishing has become a booming business, spawning best-sellers, and attracting the interest of Amazon and the major publishing houses.
Source: http://www.npr.org/2012/12/19/167448748/self-publishing-no-longer-just-a-vanity-project?ft=1&f=100
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