Big Brother Is In Your Pocket (But You Get A Discount)

Customer loyalty programs offering discounts in exchange for a bit of personal information are nothing new. But now Verizon and AT&T are launching programs allowing customers to receive rewards based on information their smartphones share with the carriers. Not surprisingly, privacy advocates are alarmed.

Source: http://www.npr.org/blogs/alltechconsidered/2012/12/07/166740977/big-brother-is-in-your-pocket-but-you-get-a-discount?ft=1&f=1019

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