McKenna Pope, 13, of New Jersey wanted to get an Easy Bake Oven for her little brother, but didn't want him thinking the purple and pink toy was just for girls. Forty-thousand signatures later, Hasbro has now shown McKenna a prototype of a new silver, blue and black oven. The company says the gender-neutral toy will be on shelves next summer.
Source: http://www.npr.org/2012/12/18/167513152/the-last-word-in-business?ft=1&f=1006
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