The New York Times' new Web redesign includes "native advertising": articles written by people working for the paper's advertisers. BuzzFeed and other outlets have already embraced the ads, but critics say the lines between paid and original content are sometimes just too blurry.
Source: http://www.npr.org/2014/01/08/260782670/news-or-ad-online-advertisers-hope-youll-click-to-find-out?ft=1&f=1020
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