Melissa Block speaks with David Brown, the president and CEO of the Omaha Chamber of Commerce, about Peyton Manning's "Omaha" audible heard during the AFC Championship Game. The audible, called by Manning dozens of times to signal plays, has spurred much excitement and a public relations outreach for tourism in the Midwestern city.
Source: http://www.npr.org/2014/01/22/265035226/peyton-calls-omaha-and-passes-out-some-free-publicity?ft=1&f=1055
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