Research explores the consequences of boosting self-esteem when it is not justified. When self-esteem is artificially boosted, it reduces performance and effort ? as people seek to protect the fragile gain in self-esteem by withdrawing from effort and the risk of failure. When self-esteem is diminished without justification, people appear to work harder to retrieve lost feelings of self-worth.
Source: http://www.npr.org/2014/01/31/269216966/whats-the-problem-with-feeling-on-top-of-the-world?ft=1&f=1007
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